Olarié was founded in London in 2026 by Designer Jade Jemima.

Jade grew up between the mountains and the sea. Her grandfather opened one of the first ski and watersports shops in the South West of England. She was on skis at three, later qualified as a ski instructor in the Austrian Alps, and has spent her career designing luxury ski and resortwear.

Olarié takes its name from ola, the Spanish word for wave, and an ending that sounds like "ray." Together they make a wave of light: like the first rays of sun catching fresh snow, or the evening sun glittering across the sea. The beauty of nature that could give you goosebumps, that's the energy the Olarié woman carries with her.

The brand brings skiwear and resortwear together as one world, inspired by the slopes, the shoreline, and the woman who moves freely between them. Her wardrobe travels as far as she does and feels like her wherever she lands.

Every Olarié piece is considered and design-led in limited quantities, made to help her feel radiant, free and entirely herself, on the mountain and by the sea.

Radiate Your Goddess.